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How Taylor Swift ‘won’ the Superbowl of American football

by Akash Biswas
Superbowl

British tennis star Andy Murray tweeted, ‘Congratulations to Taylor Swift on winning the 58th Superbowl. Great performance.’

Naturally, Swift, the world’s biggest pop star at the moment, is not supposed to win an American football (NFL) title. He did not perform in the halftime show either. Still, Murray seems to think Swift won.

Swift’s appearance at Allegiant Stadium in Las Vegas was sure to grab headlines. He was in Tokyo, on his famous ‘Eras’ tour. From there, she flew to the other side of the world to watch the Super Bowl final of Kansas City Chiefs star boyfriend Travis Kelce. The Chiefs defeated the San Francisco Fourteeners 25-22 in overtime to win the NFL (American Football) title. It was their third title in the last five seasons.

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Ever since rumors of Swift’s relationship with Kelsey began last September, American football has attracted a new audience. It’s a great way for someone to introduce the NFL to a new audience. Some say that it is distracting from the real story of the field. After the 58th Superbowl, however, neither side is expected to change their positions.

Superbowl
Taylor Swift with boyfriend Travis Kelce, after the 58th Superbowl | Image- people

The story of David Beckham and Victoria Beckham, one of the world’s biggest pop stars and one of the greatest stars in any sport. But more American logistics abound.

Swift was a regular presence at Arrowhead Stadium for the Chiefs for a large portion of the season. Swift watched the game with Brittany Maumes, Kelsey’s mother and wife of Chiefs quarterback Patrick. What was a paparazzi’s dream come true.

Swift confirmed her relationship with Kelsey last December. He has just received the title of Time Magazine’s Person of the Year. Swift also explains how their relationship led him to American football. This is how two different worlds meet.

Swift’s followers can influence the price of eggs to increase or decrease if they want. That swiftness has also had an impact on American football’s television viewership. Especially the presence of young women has increased the brand value of the NFL and the Chiefs by about 331 million US dollars. After the first game he went to Swift Stadium, sales of Kelsey’s replica Chiefs jersey increased nearly 400 percent.

Kelsey is enjoying the extra attention. As he said before the Superbowl, “It’s fun to be able to gather the Swifties in the Chiefs’ state and put them in front of the football world.”

Superbowl
Image credit- people

There was also the biggest question before the Superbowl—will Swift make it out of Japan in time? A few days ago it was reported that a university student who tracked the location of Swift’s private plane was served with a legal notice.

Japan is 17 hours ahead of Pacific Time. After a 12-hour flight, Swift made it to Las Vegas on time. However, the media’s interest in this couple is not pleasing everyone.

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“Conspiracy theories” also surface before the Superbowl. Right-wing critics say Swift’s relationship is actually part of a plan to re-elect Joe Biden as president of the United States. NFL commissioner Roger Goodell dismissed it as “nonsense.”

Of course, according to NFL purists, the buzz surrounding Swift’s presence will distract attention. According to them, because of all this, American football stars will get less attention.

Swift, who rocked the stage repeatedly, did not disappoint the Vegas cameramen. Swift was shown on the stadium’s big screen midway through the first half. The majority of the 49ers fans were on the field, but they had a mixed reaction.

58th Superbowl

In fact, for a large part of the match, Swift’s boyfriend Kelsey’s most talked about incident was getting into trouble with coach Andy Reid. However, his performance changed in the fourth quarter. Chiefs win in overtime.

Swift’s reaction was something to watch. Many expected that the Superbowl trophy would be accompanied by a marriage proposal. That didn’t happen.

But the new supporters have seen a great match on the field. Which could be a great advertisement for American football. At least until next season those fans will stay with the NFL, it is to be expected! But Swift also won the NFL finals.

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