(Jaylen Brown sneaker) NBA star Boston Celtics forward Jaylen Brown has entered the basketball sneaker market with the launch of his own brand, 741, and its first model, the Rover. The shoe is scheduled to launch on October 22, 2024. Brown has turned down offers of more than $50 million from major companies to have his own brand. The announcement was made on Tuesday (September 25, 2024), according to Sportico.
Brown was previously a sponsored athlete for Adidas until 2021 and has opted not to sign new deals with other companies in recent years, including Nike, which he has publicly criticized for not offering the creative control he craved.
In addition to addressing basketball-related concerns, the NBA Finals MVP has been a major player in the discourse surrounding athlete empowerment. Brown needed to mix innovation and straightforward plan, and the result is the 741 and Meanderer.
The Rover sneakers are much anticipated since Jaylen Brown wore them recently. He mentioned that he got the idea to start his own shoe company from Kobe Bryant.
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Brown has also been active in social and racial issues. He started Boston “XChange,” which aims to reduce the racial wealth gap and support underrepresented entrepreneurs. In doing so, he joins other athletes who want to take a more active role in their careers and legacies.
