Ford has officially named and priced its next-generation electric pickup, the Ford Fathom, positioning it as one of the most affordable EV trucks in the U.S. market. The Fathom will be released in 2027 with a base price of $28,350 before destination fees and should finish at just under $30,000. That’s well below most current electric pickups and shows Ford’s push to make EV ownership more accessible to mainstream buyers.
Despite its lower price point, Ford is not reducing the Fathom down to a basic work truck. It will seat five passengers and include a large central touch screen, smartphone integration with Apple CarPlay and Android Auto, and standard support for Ford’s BlueCruise hands-free driving system. The vehicle will also offer bidirectional charging, allowing it to charge external devices or even homes in certain situations.
Ford says the Fathom will have interior space as big or bigger than a Toyota RAV4, plus a conventional rear bed and a front trunk for extra storage. The company says the name itself was independently suggested by two Ford copywriters and ultimately rose to the top of a list of hundreds of possible choices as the automaker narrowed down its choices for the new truck. However, the company has not yet revealed key performance figures such as driving range, towing capacity and battery size.
The base Ford Fathom will start at $28,350 and use a lithium iron phosphate (LFP) battery, a chemistry gaining popularity for its lower cost and durability. Ford has not yet confirmed specs, but higher trims are expected to expand capability and range.
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The name Ford Fathom reflects a broader shift in Ford’s strategy. Rather than relying on legacy truck branding, the company is introducing a new identity for what it sees as a new era of electric vehicles. Ford says the name Ford Fathom reflects more profound knowledge of changing customer needs in an evolving automotive industry.
Production will take place at Ford’s Louisville Assembly Plant in Kentucky, which is being retooled under a multi-billion-dollar investment to build EVs. The program also features battery production in Michigan and a redesigned assembly process aimed at boosting efficiency and minimizing costs. Ford has previously said that the Fathom will deliver the same performance as a Mustang EcoBoost, implying that the company wants to balance cost with everyday usability rather than sacrifice driving performance.
Right up until now, pricier models have been the only ones available in the electric pickup market, meaning they haven’t been an option for bargain hunters. Ford is trying to change that equation with the Ford Fathom, offering a full-featured electric truck at a much lower price at the moment.
The Ford Fathom will be available for pre-order in early 2027 with deliveries later that year. If Ford can deliver on its price and performance promises, the Ford Fathom could be one of the most significant entries yet into the growing electric truck market.
