The Dallas Cowboys are the most valuable sports brand in the world, with an estimated value of US$2.9 billion, according to a Brand Finance report published on Tuesday, 12.05.2024. The team’s value is 28% higher than that of 2023 and places it ahead of Real Madrid, which comes in second with US$1.8 billion.
Increased revenue, higher ticket prices at AT&T Stadium, and the NFL’s recent broadcast rights agreement are some of the reasons for the growth. And management effectiveness was also cited as a contributing factor to the performance.
The $2.9 billion brand value of the Dallas Cowboys reflects both their winning record (89-64) since 2015 and the strategic vision that has underpinned their success. The Chief Brand Officer, Charlotte Jones, who is Jerry Jones’ daughter, has been instrumental in helping the Cowboys develop their brand identity. According to the Brand Finance report, the Cowboys’ brand is worth more than the combined brands of the five lowest-valued NFL teams, demonstrating the team management’s focus on brand value.
Top 10 Most Valuable Football and American Football Brand Names (value in US$ billions)
- Dallas Cowboys (NFL) American football – value> $2.9 Billion
- Real Madrid (La Liga) Football – value> $1.8 Billion
- Manchester City (Premier League) Football – value> $1.7 Billion
- Barcelona (La Liga) Football – value> $1.6 Billion
- Manchester United (Premier League) Football – value> $1.5 Billion
- Liverpool (Premier League) Football – value> $1.5 Billion
- San Francisco 49ers (NFL) American football – value> $1.4 Billion
- Bayern Munich (Bundesliga) Football – value> $1.3 Billion
- PSG (Ligue 1) Football – value> $1.3 Billion
- Kansas City Chiefs (NFL) American football – value> $1.2 Billion
- Los Angeles Rams (NFL) American football – value> $1.2 Billion
- Philadelphia Eagles (NFL) American football – value> $1.2 Billion
- Las Vegas Raiders (NFL) American football – value> $1.2 Billion
Top 10 Most NFL Valuable Brands (value in US$ billions)
- Dallas Cowboys – value> $2.9 Billion
- San Francisco 49ers – value> $1.4 Billion
- Kansas City Chiefs– Value> $1.2 Billion
- Los Angeles Rams – value> $1.2 Billion
- Philadelphia Eagles – value> $1.2 Billion
- Las Vegas Raiders – value> $1.2 Billion
- Green Bay Packers – value> $1.1 Billion
- New England Patriots – value> $1.1 Billion
- Pittsburgh Steelers – value> $1.0 Billion
- New York Giants – value> $1.0 Billion
Also Read: The rise of Real Madrid, the best club of the best century in history?
