Among the 10 countries with the highest price for the iPhone 17 Pro (256GB), Türkiye ranks first with a retail price of $2,592. Import duties, taxes, currency fluctuations, and local regulatory policies can add up to several hundred dollars to the retail price of an Apple iPhone.
Brazil ranks second with a retail price of $2,260, followed by Egypt, Hungary, Norway, Mexico, Sweden, Poland, Czechia, and Finland. US tech giant Apple sells the same flagship iPhone around the world, but the smartphone’s retail price varies significantly by market.
The ranking was published by Visual Capitalist.
| Rank | Country | iPhone 17 Pro 256GB (USD) |
| 1 | Türkiye | $2,592 |
| 2 | Brazil | $2,260 |
| 3 | Egypt | $1,872 |
| 4 | Hungary | $1,826 |
| 5 | Norway | $1,687 |
| 6 | Mexico | $1,657 |
| 7 | Sweden | $1,601 |
| 8 | Poland | $1,588 |
| 9 | Czechia | $1,585 |
| 10 | Finland | $1,578 |
The European countries in the top 10 have relatively high retail prices for iPhones, partly because the advertised price includes value-added tax (VAT).
One of the main reasons for such a wide variation in iPhone prices is that Apple sets prices regionally, but governments also play a significant role in determining what consumers pay, according to Visual Capitalist.
Import duties, regulatory fees, currency fluctuations, and device-based taxes can significantly increase the retail price of smartphones. In addition to currency weakness, higher VAT, special consumption tax, and registration fees also significantly increase the retail price of smartphones in Türkiye.
Why is iPhone cheaper in Japan?
Japan is one of the few countries where the price of flagship iPhones is lower than in the USA. A relatively low consumption tax, a strong competitive smartphone market, and Apple’s long-standing pricing strategy have helped keep iPhone prices relatively low in the country.
Also Read: Top 10 smartphone users by country in 2025: China represents the top spot
